Post on inspiring figures, entrepreneurs, or business empires.
Anywhere in
Malaysia we can see trolley carts on the road side selling burgers with RAMLY
pasted in front of it, or the label being used as the burger’s wrapper. The
yellow coloured cart is definitely loved by all Malaysians, without doubt
people would prefer buying burgers from that cart than any other sellers.
That’s just how good and powerful Ramly Burger is towards Malaysians.
Everyone
knows Ramly. It’s the brand that supplies burger patties, chicken or meat, or
in supermarket we would find minced meat. It's the only brand that Malaysians are comfortable with, knowing that the products are halal, and of
good quality. Plus, it’s not expensive. Anyone can afford them.
But do we
all know the mastermind behind this fantastic brand?
Meet Dato’ Haji Ramly bin Mokni, the
founder of Ramly Food Processing Sdn. Bhd. That doesn’t sound familiar? You
know it’s important to know the great person that created Malaysian’s beloved
burger. It’s okay, I’ll help you out.
Dato’ Haji
Ramly has founded the brand in 1984, when he figured that it was difficult to
identify halal meats from overseas for Malaysian Muslims. As he was also a part
of the Muslim community, he founded an idea to counter the Muslims’ struggles
of that time by producing his own beef burgers that people would be confident
of its halal’ness’, production, and quality.
 |
| Ramly Halal Mart |
So, he
proceeded his idea through a small start-up business with an equally small loan
from the Development Bank in 1982. Dato’ Haji Ramly, being the proactive person he is has worked hard since then to expand his company. The company now known as Ramly Mokni Holdings Berhad has expanded
into few subsidiaries; Ramly Food Processing Sdn. Bhd, Ramly Mokni Marketing
Sdn. Bhd, Ramly Supermart Sdn. Bhd, and Ramly Mokni Bakery Sdn. Bhd. Till this
day, he has succeed in expanding his business to a commercial level.
 |
| Ramly's product range |
From time to
time, his company has also been granted recognition and awards by the
Development Bank. They are The Best Project Award (1982), The Client
Development Award (1984), Jaya Entrepreneur Award (1992).
However,
success is not that easy to be achieved. Dato’ Haji Ramly was once rejected for his
loan application by the bank before starting up. Not only that, he was also
rejected by MARA (Majlis Amanah Rakyat) for the same application just because
they thought Malaysian doesn’t love burgers. Nevertheless, he was high-spirited
and continued his plan by using his own savings for the business start-up.
That
was a huge risk to take.
Then, with
capital of RM 2000, Dato’ Haji Ramly produced his own beef burger manually at a
flat in Kuala Lumpur. However, it did not work well at first because Malays
were not into burger that time. To overcome the problem, he took another risk
by expanding his business with more stall burgers around Chow Kit area. As the
result, people were getting more interested in his burgers!
But of
course one of the norms in business is some grapevine surrounding business
being spread out! And Ramly Burger was about it being not halal and the
business being sold to another party. Even so, it is proven wrong as the
company has been going stronger through time until this day! The products are
also confirmed halal by the JAKIM authority, so no worries.
Now after
more than 20 years, Ramly Mokni Holdings has become sturdy than ever in the
meat processing industry. It’s burger stall can produce up to 300 pieces
burgers per day, and the factory produces 30 tons of meat a day!
Hence the
annual sales recorded was up to RM 42 million! What a wow!
There is a
lot more to talk about the inspiring journey of Dato’ Haji Ramly. What he has
gone through in building his own empire and especially noting on how he started
in small scale has given us a lot of values like patience and determination.
These two
values surely are important for entrepreneurs.
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